OUR FAMILY
We are the brand that grandparents choose for heritage, parents for design, and children for adventure.
Pip & Fox was born when we decided to do something different in the UK children’s fashion industry. We built a brand with high-quality, durable pieces made to bridge the gap between the classroom and the great outdoors. Classic and wild.
With a strong woodland spirit and a story behind each collection, we create clothing that children feel involved in, learn from, or simply fall in love with a faithful coat or a cozy jumper they will remember forever.
INSPIRATION
When it comes to inspiration, being surrounded by the British countryside makes it very easy. The honey-colored stone and rolling hills of the Cotswolds, along with the wild, poetic shores of the Lake District, push us to create pieces that can weather any adventure. We design for a world where wellies are everyday footwear and muddy knees are a sign of a day well spent.
Classic British literature, woodland trails, and forest schools are also deeply woven into our creative process. We sketch, dream, forage, and play as much as we can. We try to be as free as children's minds. With their curious, brave, and wonderfully mischievous attitude.
Each season we tell a new story and send an important message to share: childhood is a beautiful, fleeting adventure, and they should be dressed for it.
#STAYWILD